Making performance marketing agile, scalable, and customer centric.

About me

A Canadian 🇨🇦 based performance marketer, web developer and avid reader.

I use agile marketing principles, and data-driven analysis to drive evidence-based revenue growth. I believe in creating scalable processes with a focus on customer-centricity.

Words and insights

Writing is an essential step in collecting and analyzing strategies and ideas. I write on today's marketing, digital culture, and business topics.

Are you looking for a great read on marketing, digital culture, and business? Take a moment and review my recommended books.

A few of my projects

I've worked in multiple industries helping scale traffic, users, and revenue growth. I believe in creating digital strategies with an emphasis on customer centricity through a minimalistic approach.


A high-fidelity prototype of a web application providing real-time stress measurement.

CSS parallax demo

A one page scoller demonstrating a pure CSS parallax scrolling effect.