Making performance marketing agile, scalable, and customer centric.

About me

A Canadian 🇨🇦 based performance marketer, web developer and avid reader.

I use agile marketing principles, and data-driven analysis to drive evidence-based revenue growth. I believe in creating scalable processes with a focus on customer-centricity.

Words and insights

Writing is an essential step in collecting and analyzing strategies and ideas. I write on today's marketing, digital culture, and business topics.

Insight

We’re moving into the “Benjamin Button” economy

11 months ago

The best companies are now offering products that age in reverse – they become more valuable with time and increased use.

Marketing trends accelerated by the pandemic

11 months ago

Within the disruption of the pandemic is fast-moving progress and the field of marketing is not exempt.

Insight

It’s not about speed but delivering value at the right time

1 year ago

Living the adage “slow down to speed up” seems far from a reality in today’s fast-paced world of marketing.

Are you looking for a great read on marketing, digital culture, and business? Take a moment and review my recommended books.

A few of my projects

I've worked in multiple industries helping scale traffic, users, and revenue growth. I believe in creating digital strategies with an emphasis on customer centricity through a minimalistic approach.

Solis

A high-fidelity prototype of a web application providing real-time stress measurement.

CSS parallax demo

A one page scoller demonstrating a pure CSS parallax scrolling effect.