Technical & Performance Marketer, Web Developer, etc.
I've worked on several websites and marketing initiatives in both my professional and personal time. I believe in creating digital assets with an emphasis on usability and responsiveness through a minimalistic design approach.
Writing is an essential step in collecting and analyzing strategies and ideas. I write short-form insights on today's web design and marketing topics.
How Spotify uses data to effectively advertise
An example of using data and creativity to cut through the noise, lift the brand, and business.
Discuss KPIs and goals at the start of every marketing project
Marketers often miss the most important part of any project, setting KPIs and goals to measure performance.
We need more naive ambition
Think bigger and bolder on your next marketing project.
3 simple steps to transition marketing to a data-driven growth strategy
The future is now for data-driven growth strategies.
