The pandemic is rapidly changing consumer behavior, and great marketing opportunities seem like high volatile stocks. There’s an urgency to cash-in on short-term trends.
The most common solution to keeping-up is to move faster. But it’s more important than ever for marketing teams to slow down to go deeper and faster into achieving their objectives.
Agility is gained through processes that enable scale and an ability to react to fast-moving opportunities quickly.
Instead of chasing, focus on processes that increase the likelihood and consistency of seeing success. The unique opportunity you want to capitalize on might not be possible without the proper framework set and ready to react.